The Way I See It!

I am an Ultra-Conservative, Alpha-Male, True Authentic Leader, Type "C" Personality, who is very active in my community; whether it is donating time, clothes or money for Project Concern or going to Common Council meetings and voicing my opinions. As a blogger, I intend to provide a different viewpoint "The way I see it!" on various world, national and local issues with a few helpful tips & tidbits sprinkled in.

LEGOs Are Sexist????

Culture, Sexism, Toys, Political Correctness

Controversial Lego Friends among worst toys of 2012


Topping this year's shortlist of five unfortunate nominees is the Lego Friends Butterfly Beauty Shop, part of a range of girl-targeted Lego building toys that's no stranger to controversy. 


Perceived by some as reinforcing sexual stereotypes with its pink blocks, gendered minifigures, and explicitly girly themes, Friends incurred widespread criticism from pressure groups at its January launch.


And the heat hasn't died down.  In the words of CCFC, the Butterfly Beauty Shop is "so jam-packed with condescending stereotypes it would even make Barbie blush.  Bye-bye square, androgynous figures; hello, curves 'n eyelashes!”  No building for your "little princess," says CCFC -- instead, she can "'get primped and pretty and have some serious salon fun,' 'shop for makeup and hair accessories,' or 'gossip out on the bench by the scenic fountain.'"


(To be fair, criticism of the range is hardly universal.  Lego Friends is also a nominee for the regular, honest-to-goodness Toy of the Year awards in several categories.)


So are we, as a culture, taking this too far?  Is the PC brigade just wanting unisex toys?  I wonder if they would be okay with boys playing with this.

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